Retail Strategy in Copenhagen


Front door display... no merchandize but it does lure the customer inside.

On the display, an explanation of the sillyness going on.

At the dressing room and shoe departments: water bottles with a phone message from her boyfriend... Your boyfriend just called -to say that you can buy anything you want! 

Life immitating art... the art of holding a helmet with your lips.

Seriously though, this is an example of amazing retail marketing.  Pics of the sale campaign at Company´s Original Store in Copenhagen.  Making girls feel pampered and "understood" like only a best gal can.

My sins later... 

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